Unprecedented growth and market penetration highlight company’s most successful year to date.
MAXON Computer, a leading developer of 3D software solutions, announced financial results for the twelve-month period ended 2010. After successfully managing the global crisis year of 2009, MAXON significantly out-performed expectations for 2010, making it the most successful year in company history. An increase in turnover of 37.3% compared to 2009, this represents an earnings increase of 23.3% compared to the company’s previously most successful year, 2008.
Uwe Bärtels, Managing Director and co-founder of MAXON, noted, “The standout results are even more significant given that MAXON’s price structure remained practically unchanged last year. MAXON continues to view our customers as partners and strives to assess and anticipate their digital creative experiences. Delivering top-quality products and excellent service at a fair price is a winning combination that is favorably fueling our growth from a product and financial standpoint as we continue into 2011.”
A major factor impacting the trend in revenue growth was the reorganization of the company’s award-winning CINEMA 4D professional 3D software application. The new product portfolio makes it easier for re-sellers and customers to select the product best suited to their needs. MAXON was also able to dramatically increase the number of MAXON Service Agreements (MSA) among its user base. Over a third of all customers now opt for annual licensing, which includes all updates at no extra charge, guaranteed pricing and other valuable benefits.
Over its 25-year history, MAXON has evolved into a major software developer known for integrating breakthrough technologies into its applications. CINEMA 4D’s excellent price-performance ratio attracted some exciting new customers in 2010, including The Walt Disney Company Shanghai, RAI Radio Televisione Italia, Chanel Moscow, DELL Taipei, Gemeloft Seoul, SKY Italia, TBWA France, Zoom Entertainment Network India and more, adding to their already impressive list of high-profile customers around the globe in the film, broadcast and visualization industries such as Industrial Light & Magic, Walt Disney Imagineering, Disney ABC Cable Networks, NFL Network, Digital Domain, Rhythm and Hues, Sony Pictures Imageworks, MTV, CNN, Warner Bros. Entertainment, Pixar Animation Studios, and many others.
Since its founding 25 years ago, MAXON has grown to a major software developer whose products are sold by re-sellers in over 80 countries. From its headquarters in Germany, MAXON has established itself as a key player in the 3D software market. In 2011, MAXON will be opening its 5th international office in Singapore. It will join the ranks of MAXON’s existing international offices in the USA, UK, Japan and France.
MAXON’s parent company, Nemetschek AG, is encouraged by the company’s operating performance. Ernst Homolka, CEO, Nemetschek AG commented, “MAXON’s record turnover in 2010 is a strong indication that the company’s strategy and groundbreaking technologies will continue to track towards profitability, reflecting positively on Nemetschek’s planned growth for 2011.”