3D software developer MAXON opens new ASEAN centre to better serve local markets
SINGAPORE, March 29, 2012 – IM Innovations, a Singapore company with focus on 3D interactive and digital media, is pleased to announce the inaugural opening of its MAXON Competence Centre in Singapore, in partnership with MAXON Computer, a leading Germany-based developer of world-renowned 3D software for the creative industries. The Singapore-based Competence Centre is MAXON's 3rd worldwide and serves as the natural gateway to ASEAN countries, following similar initiatives in Paris and Tokyo. Being strategically located in Singapore at Mediapolis, a media hub in this region, MAXON aims to expand its user base of CINEMA 4D and BodyPaint 3D in Asia, by bringing its technology closer to industry professionals in the creative sector.
The partnership and collaboration with IM Innovations, with support from Media Development Authority of Singapore and tertiary institutions, will further strengthen MAXON’s market presence in the region to better serve and support local customers as well as to increase the talent pool for 3D animation, motion graphics and visual effects for cinematic and computer gaming.
A key major project that will be embarked at MAXON Competence Centre is the localization and creation of 3D libraries with an Asian touch, providing users an avenue to create 3D projects using ready-to-use models. With a huge talent pool and emerging demand for 3D creative professionals in various industries, such as motion graphics, visualization and special effects, a Competence Centre in Singapore is undoubtedly a strategic step for MAXON in this region.
"Since becoming MAXON’s partner in 2003, we have successfully developed synergistic partnerships with local institutions, like Temasek Polytechnic and Singapore Polytechnic, to train students from young. This new centre will groom creative professionals and accelerate the transfer of MAXON know-how to Asia via Singapore. Besides seminars and training, we also plan to organise master classes for professionals in the region and undertake project development" states Vincent Ong, managing director of the new MAXON Competence Centre and managing director of IM Innovations.
Harald Egel, co-founder and CEO at MAXON headquarters in Germany adds: "The MAXON Competence Center Singapore-ASEAN, based on collaborative partnerships with the educational partners, users and with support from Singapore government, will create new synergies. It is a significant milestone in our international activities. We will kick-start this new centre with the 3D Asian library development project which will give CINEMA 4D the Asian touch and feel. I am also happy to share that Temasek Polytechnic, which currently houses our ASEAN Authorised Training Centre, is also keen to be part of MAXON Competence Centre Singapore-ASEAN. MCC@TP will focus on capabilities development for both staff and students."
Mr Aubeck Kam, Chief Executive Officer, Media Development Authority of Singapore, says: “By locating this Centre in Singapore, our local animators, students and media professionals have much to be excited about. MAXON is now opening the door for opportunities to learn and upskill with one of industry’s best 3D technology. Hope you can make use of the opportunities available at the Centre to produce cutting-edge work of international standard, and to power future innovation in entertainment.”
Opening speech by Mr Aubeck Kam, Chief Executive Officer, Media Development Authority of Singapore
About MAXON Computer
MAXON Computer GmbH (www.maxon.net), founded in 1986 by Harald Egel, Harald Schneider and Uwe Bärtels, is a developer of industry-leading professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively to create everything from stunning visual effects in top feature films, TV shows and commercials, dazzling broadcast graphics, cutting-edge game cinematics for games, as well for medical illustration, architectural and industrial design applications. MAXON’s headquarters is located in Friedrichsdorf, Germany. It also has offices in USA, United Kingdom, France and Japan. MAXON products are sold in over 80 countries worldwide, with client and user list including Sony Pictures Imageworks, Rhythm and Hues, HBO, BMW AG, Siemens VDO and many more.
About Mediapolis Phase 0
Mediapolis Phase 0 is the prototype of Mediapolis@One North. It is also the first establishment of a cluster of media companies together in one location, and aims to stimulate, catalyse and sustain interests and growth of media enterprises and their concepts through clustering. The clustering of media companies in one location brings about a vibrant and conducive media environment, where media professionals engage, network and collaborate in and across their fields of media. Mediapolis@One-North is Singapore’s first digital media hub where creative talents live, work and play in a synergistic environment. When completed in 2020, the 19-hectare innovation facility is set to significantly bolster Singapore’s media landscape, contributing to our economic growth, generating high-value jobs and producing exciting content.