MPC Taps CINEMA 4D for Skyfall-Inspired Sony Spot

November 23, 2012

Bradley Munkowitz and Navarro Parker talk about the GFX they created for Sony’s "Intelligence Gathered" commercial.

 

Daniel Craig is agent 007 in a new broadcast spot that’s part of Sony’s global ‘Intelligence Gathered’ campaign. In the spot, a mysterious woman uses several Sony devices to track an unidentified man as he storms past armed guards and high-tech security systems on his way to the dark control room? where she no doubt presumed she was safe. Just as his identity is confirmed on her Vaio laptop, James Bond enters the room and calmly takes a seat, saying: “Looking for someone.”

 

Wieden+Kennedy Portland collaborated with RSA Films London and MPC Los Angeles to make the “Mouse and Cat” spot, which features several Sony products, including the company’s BRAVIA screens and Xperia T smartphone. Graphic content that appears on the many video screens in the spot was created with CINEMA 4D and After Effects by a small team of artists led by designer/director Bradley (GMUNK) Munkowitz.

 

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