Celebrating the launch of the first MAXON Competence Centre to include a tertiary institution
25th January 2013 marked another milestone for IM Innovations, with the inauguration of the MAXON Competence Centre @ TP (MCC @ TP). MCC @ TP, an extension of the MAXON Competence Centre Singapore – ASEAN (MCC), was established to develop the skills and capabilities of educators and students to support the growing industry demand for 3D talent.
We had the pleasure of the company of the Guest-of-Honour, Mr. Seah Moon Ming, Chairman, Board of Directors of Temasek Polytechnic, representatives from the government and tertiary institutions, as well as guests from various industries, ranging from media and creative, to engineering and electronics.
The event was kicked off with speeches by Mr. Boo Kheng Hua, Principal and CEO of Temasek Polytechnic. Mr. Harald Egel, Founder and CEO of MAXON Computer, and Mr. Vincent Ong, Founder and Managing Director of IM Innovations.
“What we value most, is the opportunity given to our staff and students for capability development and technology innovations, in developing real world solutions for real world challenges, using real world tools,” said Mr. Boo during his speech.
Next, Mr. Egel disclosed that one of the reasons behind agreeing to MCC @ TP is the long working relationship between MAXON, IM Innovations and TP, and the existing pool of CINEMA 4D talent in the School of Engineering. He hoped that MCC @ TP would also train students and staff with different domain know-how within TP to meet the demands of customers involved in engineering and product design, broadcast and movies, architecture and space planning, game development, scientific visualization, and print and graphics.
Finally, Mr. Vincent Ong discussed how the CINEMA 4D user base had grown rapidly in the recent years, compared to 10 years ago when many did not want to consider using the software, arguing that there was no industry demand in Singapore. However, industry demand has been growing steadily, with the most compelling reasons being that CINEMA 4D is easy to use, more affordable and can produce high quality work in less time.
He also showed a demo reel of the 3D Asian Library Project, one of the key projects that MAXON and IM Innovations would like to bring to MCC @ TP. Our customers would be able to use such 3D assets to shorten their production time. With MCC @ TP, TP staff and students can interact with practitioners, especially when they attend the same industry training at the MAXON ATC to widen their repertoire of CINEMA 4D skills and increase their competence level. MCC @ TP, a well-equipped facility will be able to host local and overseas visitors with prospective industry projects to TP staff and students can gain practical experience from working on such opportunities.
After the signing of the Memorandum of Understanding amongst Temasek Polytechnic, MAXON Computer GmbH and IM Innovations, the MCC @ TP was declared open by the Guest-of-Honour, Mr. Seah, with a launch video followed by the symbolic handover of the MAXON Competence Centre @ TP signboard.
Our guest speaker, the talented Mr. Jay Soo, CEO of Moving Bits, took the stage to show the magic of CINEMA 4D to everyone. Jay’s creative works have earned him achievements like the CINE Special Jury Award, a nomination for a Cannes Lion, a New York Festivals Best Direction nomination and a Gold award at the US International Film & Video Festival, amongst others.
According to Jay, there are limitations to only filming real people, places and things. Behind the scenes, Moving Bits’ animators work with CINEMA 4D to create 3D objects and visual effects that cannot be captured through actual filming. These computer-generated 3D visualisations are then subtly integrated with live video footage. Many of their award-winning works are the result of such post-production work done by his creative team.
Guests were wowed by the dazzling effects and amazing work done with CINEMA 4D in the Moving Bits showreel, as well as other works, including photorealistic 3D animation custom created for the 2011 Smithsonian Channel documentary – Chilean Mine Rescue.
Next, Selvi Widjaja Lowardi, a final year TP student taking the Diploma in 3D Interactive Media Technology, shared her experience with CINEMA 4D, including her school projects during her course in TP. An intern at IM Innovations in 2012, Selvi has been using CINEMA 4D since secondary school. She was one of the very first students to take up the Creative 3D Animations subject, a GCE ‘O’ Level subject offered by TP to 3 schools.
After the sharing by our guest speakers, guests were invited to tour the MCC @ TP facility and viewed projects and work done by customers of MAXON, IM Innovations as well as staff and students of TP. Guests had fun viewing the 3D Asian Library video in stereo using anaglyphic glasses.
The event concluded with a lunch reception. The mood was joyous and celebratory as everyone mingled and took photos together to commemorate the event.
We would like to thank all the distinguished guests who came to support us during the launch event. We believe that the launch of the MCC @ TP will be a step towards a success and that great things will be achieved. Borrowing a quote from a German writer, artist and politician, Johann Wolfgang von Goethe, mentioned in Mr. Ong’s speech: Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.
To read the press release issued by Temasek Polytechnic, click here.