Architectural visualization professionals use MAXON CINEMA 4D to enthrall architects and their clients with structures that have yet to be built.
For those who sell luxury apartments, showing clients what they will be investing in even before it’s actually built is something clients have come to expect. The Bergwelt project in Grindelwald, Switzerland, is no exception. Prospective buyers can see what the apartments will look like before the first stone is overturned. These visualizations were created by an experienced team of professionals that combines virtual objects with real-world images.
The goal was to capture the location’s unmistakable feeling as prescribed by the advertising agency: high-class, modern, stylish Alps. The blueprints supplied the basic parameters for the apartments themselves. But empty rooms and bare walls don’t impress clients. The apartments had to be furnished and given an inviting look, which included adding items such as covers, pillows, carpets, fireplace logs, drapes and many other accessories.
A unique challenge was the snow in the surrounding environment. In many instances, virtual snow had to be added to the 3D scenes. Snow is very unique in its structure, the way it reflects light, the color of light it reflects and its surface properties – all of which make the creation of virtual snow a challenge in and of itself.
CINEMA 4D and its MoGraph and BodyPaint 3D features played a large role in fulfilling the clients’ wishes.
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