August 7, 2013

Did you miss out the excitement in the Land of Smiles? 


In a span of just four days, visitors at the recent Thai BEx 2013 were indeed smiling as MAXON Competence Centre Singapore – ASEAN wowed the crowd with a new alternative in creating their broadcast productions.


Following the trend of digital TV, the Thailand media industry is fast catching up in preparing its media operators, broadcast stations and content providers to meet this advancement and evolution in global digital broadcasting technologies.  Thai BEx 2013, hosted by MCOT Public Company Limited (MCOT) in collaboration with the Office of National Broadcasting and Telecommunication Commission (NBTC), aims to educate both public and private sectors with the latest technologies and information.


Partnering local system integrator and solution provider,  Digitron Solutions Co., Ltd., we showcased the incredible capabilities of CINEMA 4D that can be utilised by media producers and TV channels who aspire to create a variety of cutting-edge 3D elements and engaging Thai-based contents for the local market as Thailand switches over to digital TV and broadcasting.


Visitors were amazed by the ease and efficiency in using CINEMA 4D for their broadcast productions, from creating flying logos to incorporating abstract effects. The extensive suite of 3D motion graphic tools, cameras, lighting setups and advanced rendering options also provides users areas for exploration and creativity in their work. Major films and television productions such as Oblivion, Prometheus, MTV European Music Awards, Fox Sports, NFL network and even the recent movie, Pacific Rim utilised CINEMA 4D in many different ways – from teasers, to title sequences and movie scenes.


MAXON Competence Centre Singapore – ASEAN  also brought the enthusiasm in CINEWARE to Thailand as our Managing Director, Mr. Vincent Ong and demo artist, Florence Sjah, introduced the live 3D pipeline to the audience on stage and industry practitioners visiting our booth.


Visitors, including the Thai press were also particularly impressed by the students’ works (that made use of CINEMA 4D) after learning that students in primary and secondary had only undergone 3D training programmes for only 40 to 60 hours.


Update: Following the event, we were featured on a Thai newspaper, Komchadluek, regarding the trend of digital tv in Thailand and our focus on the educational sector in developing talents to support the broadcast industry. View the translated article here.


If you have any queries, visit MAXON or email us at for more information.



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