Students at the Wee Kim Wee School of Communication and Information (WKWSCI) discover the creative possibilities that they could explore with CINEMA 4D.
A completed Final Year Project (FYP), a documentary video about Bukit Brown which was done using only live video footage, came to life when an engaging and illustrative 3D animation clip was created to augment the original work. The result: a more interactive and captivating video that is able to communicate the intended message more clearly than before.
Demo artist, Venise Tham, introduced the various techniques and options in CINEMA 4D that the students could benefit from using in their course and project work.
The cinema and broadcast industry has long since adopted the use of 3D animation and visual effects in their productions – documentary films and movies – and we would like to bring that knowledge and opportunity to the students in WKWSCI as well. Students from various tracks (such as Journalism, Broadcast & Cinema Studies and Advertising) could utilise CINEMA 4D in many innovative ways. One such example is the use of simple 3D titles which could be easily created in different fonts and animations with CINEMA 4D. Photo and video compositions can also be done, utilising the camera matching and calibrator tool to fuse recorded footage and 3D animations seamlessly.
As the session came to a close, many students were excited about the software – as seen from the feedback from one of the students, “This is an extremely useful tool to have, especially for a media school like WKW. I thank the school for organising this” – and expressed their interests in gaining relevant skills to further empower themselves in the related fields.