For the first time, MAXON Competence Centre Singapore – ASEAN (MCC) unveiled CINEMA 4D to the Indonesian audience at the Jakarta Design Centre on 26th September 2013.
Organised by P.T Hawitt International, our new business partner in Indonesia, this inaugural session was to reach out and introduce CINEMA 4D to the Indonesian television and broadcast industry. It was also timely as the latest CINEMA 4D Release 15, which was debuted at IBC 2013 in Amsterdam started shipping to customers in September.
Indonesia’s creative sector, riding on the strong economic growth, has expanded rapidly over the past years. Consumer preferences have evolved and traditional media has started embarking on a journey into the digital realm.
Media professionals are also moving towards creating more digital content with highly-dynamic workflows to meet the demands of short turnaround time. To better engage their audience, broadcasting stations and production houses are also seeking to enhance their productions using 3D elements and subtle effects.
Renowned for its ease-of-use, speed and powerful features, CINEMA 4D, winner of 3 consecutive Silver Edge Awards awarded by Computer Graphics World (CGW) magazine for outstanding products at SIGGRAPH USA, is well positioned to quickly upskill the creative workforce with these new capabilities.
Vincent Ong, the Managing Director of MCC, remarked, “With over 80,000 users worldwide, ranging from international names such as Sony Pictures, Walt Disney, Nickelodeon and FOX International Channels to local broadcast stations such as Pustekkom Kemdikbud and Rajawali Citra Televisi Indonesia (RCTI), we look forward to rapidly expanding our market share in Indonesia by conducting more such industry seminars and training workshops.”
Teddy Tanjung, Managing Director of PT. Hawitt International observed, “The challenge faced by local Indonesian post-production and broad
cast companies producing contents for the local and international markets is the limited pool of skilled talent and the amount of time required for impressive productions. Hawitt, in collaboration with MCC, plans to organise CINEMA 4D training workshops and provide local support to CINEMA 4D users in Indonesia to accelerate rapid adoption of this easiest-to-use 3D software tool in Indonesia.”
As Florence, the MCC demo artist, explained in Bahasa during the session, CINEMA 4D empowers users with a wide range of tools and features such as a 3D asset library, preset materials and effectors that can create realistic models, simulations and animations within a short timeframe. When it was time to demonstrate the seamless integration of workflow between CINEMA 4D and Adobe After Effects CC, there was rapt attention amongst the audience. It is not surprising that cost savings, efficiencies and significant boosts in workflow productivity are the reasons why CINEMA 4D is gaining traction as the new software choice in producing 3D animations and films.
The event at Jakarta Design Centre was well-attended by industry professionals from major production houses and broadcast stations such as RCTI, freelancers as well as educators from Surya University.
“This seminar (is) very excellent… must open training course in Jakarta,” an attendee commented.
To find out more about CINEMA 4D R15, stay tuned to our upcoming launch on 10th October 2013! Click here to RSVP!