CINEMA 4D is used in unveiling the winners of the ST Digital Life Awards 2014

February 21, 2014

IM Innovations was appointed as the official Multimedia Partner for the 3rd annual The Straits Times Digital Life Awards (DL Awards 2014).

 

The annual awards, organized by Digital Life (DL), Singapore’s leading technology newspaper distributed with The Straits Times, honour the best in consumer technology gadgets and games from the year before.  There were two awards for each category - The Editor's Choice is chosen by the DL editorial team, while the Readers' Choice is determined by The Straits Times readers in a month-long online public vote. Readers' Choice awards saw greater participation this year, with 410,000 votes cast, compared with 330,000 votes last year.

 

At the awards event held at the Shangri-La Hotel on 11 February, a new 3D version of the DL logo and the DL Awards opening launch video was shown for the first time. Each of the 3D animation video, created entirely with CINEMA 4D, was used to unveil the nominees and awards for the 31 categories in this year’s DL Awards. Mr. Oo Gin Lee, Editor of Digital Life, commented that “Thanks to the expertise of IM Innovations and their skilful use of CINEMA 4D this year’s DL awards achieved a new level in presentation quality”. Ms. Choy, Head of The Straits Times Magazines, added “The videos were very professionally done, and this helped lift the quality of the whole awards ceremony too, since they were an integral part of the event”. 

 

Not many were aware that IM Innovations was given the challenge to propose and complete the 31 animation award videos in 3 weeks, a very short time for such a high-profile industry project.  A critical element was to create a new impressive animation design and to showcase CINEMA 4D using 3D motion graphics and visual effects. The creative crew immediately proceeded to review the previous DL award videos and do up the new storyboards and conceptualize with sample visualizations when the assignment was confirmed on the first week of January 2014.  Knowing that this project can also be an excellent opportunity for students from polytechnics who were using CINEMA 4D to be part of a real world industry project, we approached a few polytechnics in Singapore.  The Nanyang Polytechnic’s School of Engineering volunteered to support IM Innovations.  Their enthusiasm and “can-do” attitude of their staff and students more than make up for their short stint in using CINEMA 4D for such animations.  IM Innovations did the opening launch video and project managed, provided the creative directions, designed and created the animation templates for the various award categories as well as did the quality assurance.  NYP students created the 3D models using the templates, did the compositing of most of the award animation videos including the music. Nanyang Polytechnic’s lecturer, Mr. Gan Choon Joo appreciated the opportunity for their students and remarked that “Nothing is better than a real-life project to hone the skills for our students beyond what they would learn in their course of study”.

 

Among the 235 who attended the awards event were key representatives of industry giants representing smartphones, laptops and games such as Samsung, Lenovo, Dell, Asus, Sony, Olympus and Canon.  Also present were Mr. Warren Fernandez, Editor of The Straits Times and Mr. Oo Gin Lee, The Straits Times Digital Life Editor as well as representatives of government agencies, such as MDA, IDA and WDA.  The audience were impressed with the animations done using CINEMA 4D and some are keen to explore how they can work with IM Innovations and leverage on this industry leading software.

 

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