Float Your Boat with a CG Quote

March 31, 2014

Discover how design studio Streetmonkey created a brand awareness animation slot for CompareNI.com

The main character, the captain, is all hat, teeth and beard. Fortunately, CINEMA 4D's own excellent Hair module provided a nice integrated and efficient way to create the look. The styling for the captain and the overall look and feel of the animation was developed through character sketches and feedback from the advertising agency for which Streetmonkey produced the ad. Ian added, "We wanted to ground the animation somewhere between modern 3D animation and a feeling of nostalgia, with robust characters and environments that almost look hand-crafted."


One of the more complex effects in the animation is the use of the fishing net to capture quotes, but, with CINEMA 4D, it worked out to be an easy task, as Ian revealed, "The cloth used in the fishing nets was a fairly simple setup, the net being a single cloth sheet with a hi-res fishing net in the alpha channel. Around the edges of the net, we belted on some floats that had a dynamics simulation applied to them, causing the net to fall and wrap around the collider objects on the land."


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