Bassetts Licorice Allsorts uses Cinema 4D to revamp their mascot - lickety-split!
Bertie Bassett is the scrumptious mascot of Bassetts Licorice Allsorts, a collection of sweets made with licorice, coconut paste, aniseed balls and jelly. Bertie was created in 1929 and has remained largely unchanged ever since – blue feet, yellow shorts, striped body and a cheery pink face. However, for the recent Bassetts' rebrand it was time to bring the character up-to-date, and that meant making the jump from 2D illustration into ‘hyper-real' 3D.
The job of visualizing the new-look Bertie fell to Emlyn Davies, now the Creative Director at Bomper Studio in Caerphilly, South Wales. When he was given the project he was working for Cadbury Design Studio – now Mondelēz International – and the two-person team had just a week to give Bertie a 3D makeover.
The character's individual parts were modeled in Cinema 4D, and then textured using high-resolution photos of the actual sweets. "Some materials were really simple," admits Emlyn, "Just using the high-res images worked really well. Time is a major factor when working with a big studio – they have quick turnarounds, so finding shortcuts is key."
However, some materials did prove problematic. "The best example was the yellow sweets," says Emlyn. "Yellow always seems to be the hardest color to get right we've found, making sure it doesn't look dirty. Lots of time was spent in Photoshop color balancing the textures and adjusting the hues and saturation."
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