MAXON Cinema 4D inspires VFX and Animation artistry on Avengers : Age of Ultron

June 19, 2015

Cantina Creative and Territory Studio’s Fictional UI Designs Leverage Powerful 3D Toolset For Enhanced Visual Realism and Complexity


Friedrichsdorf, Germany – June 17, 2015 -- MAXON, the leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced that preeminent creative, design and visual effects studios – Los Angeles-based Cantina Creative and London-based Territory Studio – leveraged its cornerstone 3D software solution, Cinema 4D, as a pivotal digital content creation tool to create numerous visual effects to advance story point elements that appear throughout Marvel Studios’ Avengers: Age of Ultron superhero film sequel.


The Age of Ultron stars Robert Downey Jr., who reprises his role as Tony Stark (Iron Man), as he tries to jumpstart a dormant peacekeeping program that goes awry. With help from fellow Avengers: Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, they attempt to thwart the evil Ultron from enacting his plans of destruction. (Source: Marvel Studios.)


The Cantina Creative VFX team members working on Age of Ultron, headed by VFX Supervisor, Alan Torres, worked directly with Christopher Townsend, VFX Supervisor at Marvel Studios to create more than 95 visual effects shots including a number of new Heads Up Displays (HUDS). Cantina Creative, which also designed HUDS and interface graphical designs using Cinema 4D in the blockbuster films Iron Man 3, Iron Man 2 and Marvel’s The Avengers, were asked to push the photographic quality the studio achieved in Iron Man 3 to the next level in the development and execution of 3D HUDS as well as story point elements and monitor graphics designs.


The technical evolution in the HUD designs in Age of Ultron required Cantina to introduce new creativetechniques and approaches that demanded a heightened visual sense of space and lighting within all four of the new HUDS, namely the Mark 42, Mark 43, Mark 44 and Mark 45 armored suits worn by Downey Jr. “As Tony Stark continues to evolve, so must his toys,” says, Torres. “Cinema 4D helped us conceptualize, develop and ultimately solve the creation of several challenging new assets to tell the story the way we intended and create elaborate, 3D photoreal and dimensional environments in the HUDs so that Stark can maneuver in a truly interactive manner.”


“A film project of this magnitude makes the creative process extremely fun and necessitates that our tools provide us with maximum flexibility so that we can stay focused, conceptualize new designs and push the envelope on existing material,” adds Stephen Lawes, Creative Director, Cantina Creative. “We relied on numerous features in Cinema 4D to generate, animate and render HUD assets on many of the most challenging shots we delivered in Age of Ultron for an efficient and intuitive workflow. In a key point-of-view sequence for the Mark 45 where Stark scans a church key that runs through the rising section of earth, we needed to transition from a live action plate to a CG schematic. Using the camera and tracking data in Cinema 4D allowed us to import the church key model (supplied by ILM) and after developing the schematic look of the key we were intuitively able to animate and then render passes into After Effects for compositing.”


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