Discovering the New World of Infocomm Media through CINEMA 4D

September 17, 2013

NTU Information Engineering and Media (IEM) students learn about the opportunities in the emerging and fast-growing Interactive and Digital Media (IDM) sector.


Industries and technologies are ever-changing and improving. As the trend of digital media evolves and technologies become increasingly pervasive, the changing consumer behaviours are catapulting the convergence of infocomm and media sectors to meet consumer demands. This brings about a whole new world of new business opportunities and careers.


Talent shortages remain one of the most immediate challenges in the industry as the demand for skilled employees with the proficiency for IT, programming and the necessary understanding for media industry surges. As the industry develops, the career prospects in IDM far exceed the usual few; hardware designers, software engineers and IT specialists alongside professions such as game developers and animation artists.


Mr. Vincent Ong, managing director of IM Innovations and MAXON Competence Centre Singapore – ASEAN spoke to the IEM students on the numerous possibilities, and trends in this thriving sector including the increasing need for a new pool of media IT engineers.


“Most people tend to associate 3D animation and visual effects with the world of movies and games but in reality, such 3D visualisation is used in many different industries, including architecture, engineering, science and education, arts and the theatres,” Mr Ong explains.


NTU IEM students were intrigued and motivated as they watch Venise, our demo artist, create quick and high-end 3D animations within a short period of time. Coming from an engineering background rather than a design one, IEM students were drawn to the simple tools and intuitive interface offered by CINEMA 4D. Drag-and-drop features and presets (e.g. content browser, primitive shapes, real-time light and shadows) allow users to create product visualisations and animations with ease and enhanced realism.


There was much enthusiasm from the audience and many came forward to enquire about relevant training courses available to equip them with the skills to embark on the IDM journey. As one attendee stated, “the session really peaked my interest and widened my perspective”.

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