The Dallas Mavericks’ new hype video turns up the volume when time is called.
By Meleah Maynard
When a game is close and a tense time out is called, the Dallas Mavericks break out their new hype video created by design and motion graphics studio, Already Been Chewed (ABC). Barton Damer, ABC’s founder and creative director, came up with the video’s dark and mysterious look that retains the Mavericks’ horse mascot and logo but otherwise departs from the team’s longtime branding.
Made using Cinema 4D and 3D-Coat and rendered in Octane, the video blends strobe-lit shots of players with custom-designed gothic statues and a lot of moody energy. Illustrating the Mavericks’ explosive power are scenes in which rock crumbles away to reveal the team’s logo and streets cracking beneath players’ feet.
This is ABC’s second year working with the Dallas Mavericks, and Damer had quite a bit of freedom to develop the video’s concept. “We wanted to create a lot of energy, hype and impact and we thought destroying things and breaking them apart was a good way to do that,” he says, explaining that they used Cinema 4D’s new Voronoi Fracture object to crack, break and blow up rock, concrete and other surfaces in the video.
Breaking things up in a realistic way can be very challenging, but the Voronoi Fracture object made it easier because it takes the geometry and slices it up into uneven multi-colored pieces.
Cinema 4D’s Voronoi Fracture object was used to break up the street in an alleyway scene that was rendered in Octane (right).
“Breaking things up in a realistic way can be very challenging, but the Voronoi Fracture object made it easier because it takes the geometry and slices it up into uneven multi-colored pieces,” Damer says. Already Been Chewed used Dynamics inside of Cinema 4D to crack and explode the various pieces.
The Voronoi Fracture object was also used to create the dramatic reveal of the team’s logo. To ensure that the logo would be completely rounded with full depth and dimension from any angle, Already Been Chewed used the team’s 2D vector logo to create a 3D version. As rock falls away, the shiny blue logo emerges from beneath. Lead animator, Bryan Talkish, developed an XPresso rig that allowed the tem to use the Voronoi Fracture object along a path to create very specific trails of cracking.
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