Busy Bees in Overalls

February 19, 2018

Television and commercial advert specialists Taiyo Kikaku Co. Ltd and the VR pros at

Hololabs Inc. teamed up to create a mixed reality application called HOLOBUILDER™.

 

This application features little workers in overalls created in Cinema 4D. The application was presented at the Contents Tokyo Exhibition where visitors could see these virtual busy bees at work.

 

Taiyo Kikaku is always looking for new trends and technologies that makes content more interesting and entertaining for the viewer. With HOLOBUILDER™ they entered uncharted territory that gave them the opportunity to test the possibilities of mixed reality.

 

Ryo Ihara’s miniature virtual construction crew is a precursor of the potential that this burgeoning technology has to offer together with Cinema 4D, Unity and HOLOBUILDER™ – and can also be the start of something big for other mixed reality concepts!

 

To find out more about this article, visit:

https://www.maxon.net/en/news/case-studies/advertising-design/article/busy-bees-in-overalls/

 

 

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